![]() ![]() ![]() (Though giving Cortes-who still loudly backs Trump’s false election claims-a primetime show would suggest the network could be wavering on that stance.) While Newsmax, much like OAN, went all-in with peddling Team Trump’s bogus voter fraud claims, it has somewhat pulled back on such denialism in recent months. Newsmax May Not Destroy Fox News, but Will Annoy the Shit Out of It Citing “set top box data from AT&T,” which he called “gold standard for measurement,” the OAN president told The Daily Beast that his network was the fourth-rated national cable-news channel in the first quarter of 2021 and that “OAN consistently outperforms Newsmax by a large margin,” according to that data. Herring, however, disputed claims that his station’s ratings are minuscule. However, when Nielsen briefly measured One America News in spring 2019, the network only averaged 14,000 total daily viewers. While available in roughly 35 million households-less than half of Newsmax’s reach-OAN’s daily television ratings are largely a mystery as it doesn’t subscribe to Nielsen Research’s service. While Newsmax’s ratings have since precipitously fallen, along with the rest of cable news, the network still pulls in far more viewers than it did pre-election, averaging roughly 150,000 total viewers per day. “OAN has developed a solid reputation of nurturing and building talent-not taking the path of hiring former talent that may have fallen out of favor or ran into issues at a prior national news network.”įollowing the 2020 presidential election, Newsmax experienced explosive growth in viewership by directly appealing to disgruntled MAGA holdouts who were incensed with Fox News for acknowledging Joe Biden’s election win over Trump. “OAN’s talent pool is deep and strong,” he said. Reached for comment, Herring took the opportunity to swipe at Newsmax for filling its on-air roster with former OAN and Fox News personalities. And lastly, they’re not quite as extreme as OAN. ![]() “Especially for talent coming from one conservative network to another.”Īnother insider was more direct: “Newsmax probably pays more… they have a much bigger name and have gotten a lot of press over the last year-and-a-half or so. “I’m sure the idea of coming to a startup and making a name for yourself at a place where you have the chance to become, say, the next Sean Hannity is very appealing to young talent,” one current Newsmax staffer said. There is less reach at OAN,” one current Newsmax employee told The Daily Beast of the Salvi and Pellegrino jumps to the network, noting that OAN has “always been a revolving door.” The source specifically cited Tomi Lahren as the prime example of a right-wing figure using OAN as a career launch pad-in her case, eventually landing at Fox News. ![]() The Hell of Working at Trump’s New Favorite NetworkĪccording to insiders-including current Newsmax staffers-who spoke with The Daily Beast, the uptick in OAN staffers abandoning ship can be chalked up to the network’s minuscule ratings, its lower pay, and the fact that Newsmax is only ever-so-slightly less toxic in its diehard MAGA politics. ET program called Cortes and Pellegrino, co-hosted by former Trump campaign senior adviser Steve Cortes. Pellegrino, who served as a White House correspondent and on-air host for OAN, abruptly left the far-right channel earlier this month, only for Newsmax to announce her debut as co-anchor of a 9 p.m. Those moves followed Newsmax poaching OAN’s White House correspondent Emerald Robinson last year. And Newsmax-which is often just as obsequiously pro-Trump in its commentary-has pulled back on its wildest election conspiracy theories while hoovering up some of OAN’s top on-air talent: news anchor Alex Salvi, correspondent Jenn Pellegrino, and reporter Amanda Brilhante. Photo Illustration by The Daily Beast / Photos via Twitter/OANĪs the two fringe cable TV outlets battle for former President Donald Trump’s affections, several high-profile One America News staffers have jumped ship to Newsmax-not just in pursuit of a larger audience, insiders said, but also as a respite from OAN’s increasing extremism.Īlready known for its cartoonishly bonkers MAGA propagandizing, OAN in recent months has veered even further into unhinged right-wing territory. ![]()
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